STScI Branding Guidelines

 

It’s the consistency that builds a strong brand. Even small differences will weaken the impact of a well-planned identity system. Given this, STScI logos should not be modified.

 

STScI logos should not be modified in any way

 
 
stsci-logo-dont-stretch.png
 

DO NOT condense or stretch the proportions of the logos

 
 
stsci-logo-dont-variations.png
 

DO NOT create variations of the logos

 
 
stsci-logo-dont-subtract.png
 

DO NOT add or subtract elements to the logos

 
 
stsci-logo-dont-effects.png
 

DO NOT add effects to the logos

 
 
stsci-logo-dont-colorize.png
 

DO NOT use any color other than black, white, Pantone 279 (blue) and pantone 424 (grey). For black & white printing the grey color can be emulated by using 100% black with a 56% opacity (for white backgrounds only).

 
 
stsci-logo-dont-shrink.png
 

DO NOT use the STScI symbol smaller than 1/2 inch or 36 pixels.